Fabric Softener and Conditioner Market Growth: Factors Driving Increased Sales

 The global fabric softener and conditioner market size is expected to reach USD 18.35 billion by 2030, according to a new report by Grand View Research, Inc. It is projected to register a CAGR of 3.4% during the forecast period. Rising adoption of fabric conditioners for maintaining the elasticity of fabrics is projected to drive the growth. These products help maintain softness of products and lighten the textile fibers. Growing demand for eco-friendly cleaning products owing to rising concerns over water pollution and hazardous effects associated with chemicals are expected to open new growth avenues in near future.

 

Liquid product segment exceeded USD 10 billion in 2018. Liquid products protect clothes from stretching and fading. Increasing adoption of top-load machines across the world is expected to further fuel the use of liquid products as they can be easily incorporated in washing machine dispensers. Rising adoption of washing machines in emerging economies is projected to further fuel the demand.

 

Commercial application held the largest market share in 2018 and is expected to register a CAGR of 4.4% from 2019 to 2025. Growing textile and hospitality industries is expected to drive the segment growth. Hospitality industry requires freshly washed and stain-free towels, bed sheets, and pillow covers among other products on a daily basis. This factor is anticipated to boost growth of the commercial application segment in near future.

 

 

Access the Fabric Softener And Conditioner Market Size, Share & Trends Analysis Report By Product, By Type (Organic, Conventional), By Application, By Distribution Channel, By Region, And Segment Forecasts, 2024 – 2030

 

 

Asia Pacific is expected to witness the fastest CAGR of 6.1% from 2019 to 2025. Rising household income in emerging economies including China and India is expected to remain a favorable factor. Increasing product launches in these countries is projected to positively influence the regional growth. In April 2018, Hindustan Unilever launched a fabric conditioner under the brand name, Comfort Pure for baby clothes. In March 2019, Proctor & Gamble launched plant-based product line under the Home Made Simple brand. Under this category, the company will offer a wide range of products including soaps, multipurpose cleaners, laundry detergents, and fabric softeners.

 

 

Fabric Softener And Conditioner Market Report Highlights

 

·        The liquid segment held the largest market revenue share of 55.5% in 2023. The demand for liquid fabric softeners & conditioners is increasing primarily due to consumer preferences for convenience and effectiveness.

 

·        The organic segment is anticipated to grow at the fastest CAGR over the forecast period. The demand for organic fabric softeners & conditioners is expected to rise primarily due to increasing consumer awareness and preference for natural ingredients and environmentally friendly products.

 

·        The commercial segment held the largest market revenue share in 2023. Commercial users such as hotels, hospitals, and laundromats prioritize products that ensure fabric quality and customer satisfaction.

 

·        The online segment is anticipated to witness the fastest CAGR over the forecast period. Online platforms offer consumers a convenient shopping experience, allowing them to browse various products and compare prices from various brands without leaving their homes.

 

·        Asia Pacific dominated the market with largest market revenue share of 38.3% in 2023. As disposable incomes rise, consumers are increasingly willing to spend money on products that enhance the quality and comfort of their clothing.

 

 

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Key Fabric Softener And Conditioner Company Insights

Some of the key companies in the fabric softener & conditioner market include Procter & Gamble; Unilever PLC; Reckitt Benckiser Group PLC; Henkel AG & Co. KGaA; Colgate-Palmolive Company

 

Procter & Gamble, with its Downy professional fabric softeners, makes fiber soft and delivers a long-lasting freshness on fabrics. Downy professional is utilized in washing machines by industries such as hotels and healthcare. It is also often used in residential laundry use.

 

Unilever PLC's fabric conditioner brand Comfort, with additional variants such as Comfort Easy Iron and Comfort Bright Whites, is used to make cloths smooth, preserve their color, and prevent wrinkles. It also provides long-lasting freshness and fragrances.

 

Key Fabric Softener And Conditioner Companies:

The following are the leading companies in the fabric softener and conditioner market. These companies collectively hold the largest market share and dictate industry trends.

 

·        Procter & Gamble

·        Unilever PLC

·        Reckitt Benckiser Group PLC

·        Henkel AG & Co. KGaA

·        Colgate-Palmolive Company

·        Marico Limited

·        LG H&H Co., Ltd.

·        Pigeon Singapore Pte Ltd.

·        Church & Dwight Co., Inc.

·        Melaleuca Inc.

 

 

About Grand View Research:

Grand View Research, Inc. is a market research and consulting company that provides off-the-shelf, customized research reports and consulting services. To help clients make informed business decisions, we offer market intelligence studies, ensuring relevant and fact-based research across a range of industries, from technology to chemicals, materials, and energy. With a deep-seated understanding of varied business environments, Grand View Research provides strategic objective insights. For more information, visit www.grandviewresearch.com

 

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Grand View Research, Inc.

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