UK Pet Insurance Market – Global Industry Analysis, Size, Share, Growth, Trends and Forecast, 2016
2016 saw the UK's supermarkets and major retailers confirm their role in the distribution of pet insurance, with a significant proportion of consumers now seeking alternative channels to obtain their policies. While many pet owners still prefer to approach their insurer directly, supermarkets and retailers are benefiting from those who value convenience and the opportunity to purchase insurance cover at the same time as other products. Much of the growth in this channel can be attributed to the marketing and advertising strategies employed by these groups. Direct mailing is a favored option, as these groups often have a wide customer base and many subscribers to their internet channels, and have a tendency to offer simpler online purchasing platforms than traditional insurers. Key Findings - Retail/affinity providers are now the second most popular channel of distribution for pet insurance. - The internet, using desktop PCs, continues as the preferred method of arranging pet ...