North America Sports Nutrition Market Size, Share & Trends Analysis Report 2021-2028

 North America Sports Nutrition Industry Overview

The North America sports nutrition market size is expected to reach USD 34.5 billion by 2028, according to a new report by Grand View Research, Inc. The market is expected to expand at a CAGR of 8.4% from 2021 to 2028. Many fitness enthusiasts and active lifestyle users are increasingly adopting sports nutrition products for maintaining health -and wellness thereby driving the North American sports nutrition market. Although sales of sports nutrition products declined drastically in 2020 owing to the COVID-19 pandemic, the sales are estimated to bounce back in 2021. It is attributed to growing consumer awareness on health and wellbeing and the benefits of sports nutrition consumption. Moreover, sports nutrition products for various applications such as endurance, strength training, muscle growth, recovery, energy, weight management, immunity enhancement, and cognitive repair are available in North America. It, in turn, is driving the market growth.

 

Higher consumption of nutritional supplements and increasing sports participation is supporting market growth in the region. For instance, according to the Council for Responsible Nutrition, 39% of the population between 18 to 34 years of age consumed protein. According to a survey published by Statistics Canada in 2015, nutritional supplements consumption was 47.3% of the total population aged 19 and above in Canada. Moreover, the percent of the total population by age involved in physical activity of 150 minutes per week in Canada was 59.9% for the age group of 18 to 34 years in 2020. According to the U.S. National Health Interview Survey, 64.8% of adults aged between 18 and 24 met the federal guidelines for leisure-time aerobic activity in 2018. Growing awareness of fitness and active participation in various fitness activities is estimated to drive the market growth during the forecast period.

 

Players operating in the sports nutrition market are adopting introducing various products to cater to consumer demand. For instance, in February 2021, Clif Bar & Company expanded the Luna bars product portfolio by launching snack bars with prebiotics to support digestive health. It serves as a meal replacement or a healthy snacking alternative. In December 2020, Abbott announced the launch of a new Pedialyte formulation to support immune health through key nutrient components. This formulation includes electrolytes, glucose, vitamins B12, C, & E, and zinc. In September 2020, Maxim launched Maxim Protein & Recovery Shake, a protein-rich RTD available in three different flavors to serve post-workout nutritional needs.

 

North America Sports Nutrition Market Segmentation

Grand View Research has segmented the North America sports nutrition market based on product type, application, formulation, consumer group, distribution channel, and country:

Based on the Product Type Insights, the market is segmented into Sports Supplements, Sports Drinks, Sports Foods, Meal Replacement Products, and Weight Loss Product.

• Sports supplements account for the largest revenue share of 62.7% in 2020. It is due to high consumer demand for proteins, such as whey protein, egg protein, soy protein, pea protein, lentil protein, hemp protein, casein protein, quinoa, and whey proteins. The adoption of herbal and vegan supplements among consumers is rapidly increasing.

 

• The sports food segment is expected to expand at the fastest CAGR over the forecast period. It is attributed to the growing consumption of protein bars and energy bars. Moreover, innovative sports foods with different flavors and ingredients are introduced in the market thereby supporting consumption.

 

Based on the Application Insights, the market is segmented into Pre-workout, Post-workout, Weight Loss, and Others.

• The post-workout segment held the highest revenue share of 39.6% in 2020. It is attributed to the availability of a variety of post-workout supplements and increasing awareness of the benefits of post-workout supplements. Increasing awareness on health is resulting in the adoption of various activities for physical fitness.

 

• Other segments accounted for the fastest-growing application segment during the forecast period. Growing consumption of probiotics, meal replacement products, vitamins and mineral supplements, and during-workout supplements is contributing to the growth of this segment. Additionally, increasing instances of obesity are supporting segment growth. 

 

Based on the Formulation Insights, the market is segmented into Tablets, Capsules, Powder, Softgels, Liquid, and Gummies.

• The powder segment held the highest market share of 41.9% in 2020 due to the high consumption of protein powders such as whey. High consumption of protein powders from athletes and gym-goers is driving market growth potential. The American Orthopedic Society for Sports Medicine recommends daily protein intake of 1.2 to 1.7 grams per kilogram of body weight, depending on the level of physical activity as well as athlete's rate of growth or healing.

 

• The gummies segment accounted for the fastest-growing formulation segment during the forecast period. Sports nutrition gummies are convenient, easy-to-use, and healthy alternatives to shakes, gels, or bars, and thereby driving the segment growth. Additionally, sports nutrition brands are offering innovative products to support market growth.

 

Based on the Consumer Group Insights, the market is segmented into Children, Adult, and Geriatric.

• The adult segment held the highest revenue share of 68.4% in the global North America sports nutrition market in 2020. It is due to the higher adoption of supplements and preventative medicines and the presence of a large consumer pool in this age group. The rising instances of obesity, diabetes, and other lifestyle diseases along with increasing disposable income are fueling the market growth. 

 

• The adult segment accounted for the fastest-growing consumer group segment during the forecast period due to the growing number of active lifestyle users and increasing adoption of fitness activities in North America. In 2017, Myprotein surveyed 1,350 Americans in the age group 18 to 65 years, which revealed that an average American adult spends nearly USD 155 per month on health and fitness. 

 

Based on the Consumer Group by Activity Insights, the market is segmented into Heavy Users, and Light Users.

• The light user segment held the highest market share of 72.4% in the global market in 2020. Increasing consumption of sports nutrition products to maintain health and well-being is a major factor responsible for high revenue share. Consumption of these products for weight management, healthy snacking, energy, and muscle support is rapidly growing among millennials. This in turn is driving consumption of various supplements.

 

• Energy supplements, such as drinks, bars, powders, pills, & gels, enhance energy and endurance for exercise & sports, especially when there is a need for energy & electrolyte. Moreover, many senior citizens are looking for formulations that will help them gain strength and stay active longer.

 

Based on the Distribution Channel by Activity Insights, the market is segmented into Bricks & mortar, and Ecommerce.

• The brick and mortar segment held the largest segment with a revenue share of 77.6% in 2020. It is owing to high consumer preference and trust for specialty and general discount stores over other channels. Moreover, brick & mortar distribution channel offers attractive discounts and loyalty programs to their customers. It, in turn, increases consumers’ preference for brick & mortar stores.

 

• The online segment is expected to expand at the fastest CAGR over the forecast period. Increasing initiatives taken by an online platform and increasing penetration of e-commerce platforms is supporting segment growth.

 

Key Companies & Market Share Insights

Growing mergers and acquisitions, collaborations, flavor differentiation are among the key strategies adopted by these companies for gaining a competitive edge in the market. For instance, in August 2018, BODYARMOR and The Coca-Cola Company announced an agreement, wherein Coca-Cola acquired a minority ownership stake in BODYARMOR. The acquisition is aimed at creating values for both the companies by enabling BODYARMOR to gain access to Coca-Cola’s bottling system and allowing Coca-Cola to expand its ownership stake in BODYARMOR in the future. Some prominent players in the North America sports nutrition market include:

• Inovate Health Sciences
• Abbott
• Quest Nutrition
• PepsiCo; Clif Bar
• the Coca Cola Company
• MusclePharm
• The Bountiful Company
• Post Holdings
• BA Sports Nutrition
• Cardiff Sports Nutrition

 

Order a free sample PDF of the North America Sports Nutrition Market Intelligence Study, published by Grand View Research.

 

About Grand View Research

Grand View Research, U.S.-based market research and consulting company, provides syndicated as well as customized research reports and consulting services. Registered in California and headquartered in San Francisco, the company comprises over 425 analysts and consultants, adding more than 1200 market research reports to its vast database each year. These reports offer in-depth analysis on 46 industries across 25 major countries worldwide. With the help of an interactive market intelligence platform, Grand View Research Helps Fortune 500 companies and renowned academic institutes understand the global and regional business environment and gauge the opportunities that lie ahead.

 

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