Probiotics Dietary Supplements Market: Europe Is Expected To Grow At A Significant CAGR Of 6.3% Over The Forecast Period
Probiotics Dietary Supplements Industry Overview
The global probiotics dietary supplements market size is expected to reach USD 10.52 billion by 2028, according to a new report by Grand View Research, Inc. It is expected to expand at a CAGR of 7.0% from 2020 to 2028. the growing demand for solutions over concerns related to digestive health is expected to augment the market growth. Diarrhea, nausea, and vomiting are a few of the symptoms observed in COVID-19 patients. Studies on using probiotics against coronavirus infection have been carried out since the disease outbreak in 2020. For instance, in May 2020, a Spanish company BIOITHAS registered a clinical trial that includes administering probiotic capsules to adult COVID-19 patients requiring hospitalization. The study hypothesis states that probiotics are expected to have a positive effect on the gut microbiome and thereby reduce the severity of coronavirus infection.
The potential of probiotics in improving the symptoms of COVID-19 is expected to boost market growth. The rising application scope of probiotics in feminine health is further expected to fuel the product demand. Poor urogenital health due to microbial imbalance can lead to the occurrence of conditions, such as infertility, bacterial vaginosis, and preterm birth in women. Supplements, such as Garden of Life’s Once Daily Women’s probiotic capsules improve vaginal health and are thereby expected to gain traction. The shelf life of these products depends on factors, such as moisture, heat, and chemical stability. These are critical parameters for both manufacturers and suppliers of probiotic products.
Players are developing new technologies to retain product efficiency for a longer time. For instance, Anlit Ltd. incorporates Long Life Probiotic (LLP) technology for their ProBites supplements, wherein live bacteria remain stable in ambient conditions for up to 24 months. Players operating in the market are also exploring new probiotic formulations to offer well-differentiated products. For instance, in January 2021, Sweet Cures, in collaboration with Danisco, launched the UniBac range of probiotic capsules. It includes UniBac Essential 9 Probiotic Blend and UniBac Advanced 17 Probiotic Blend, which comprises a mix of nine and seventeen probiotic strains respectively.
Probiotics Dietary Supplements Market Segmentation
Grand View Research has segmented the global probiotics dietary supplements market on the basis of form, end-user, and region:
Based on the Form Insights, the market is segmented into Chewables & Gummies, Capsules, Powders, Tablets & Softgels, and Others.
- The capsules segment dominated the market with a share of more than 33.8% in 2020. Capsules, such as Capsugel DRcaps, have a modified release mechanism that is intended for targeted release of probiotics in the gut that increases its absorption efficiency compared to traditional capsules.
- The chewables & gummies segment is estimated to register the fastest CAGR over the forecast period as products in the forms are sweet and easy to consume. Moreover, appealing colors, shapes, such as teddy bears, and flavors of gummies further drive the demand for products in chewables & gummies forms.
Based on the End-user Insights, the market is segmented into Infants, Children, Adults, and Geriatric.
- The adults segment dominated the market with a revenue share of 52.7% in 2020. Rising cases of gastrointestinal problems in adults have pushed the development of probiotic supplements. For instance, in April 2021, Bausch Health launched its OTC probiotic supplement, ENVIVE in the U.S. It can be consumed daily by adults and aids in reducing the frequency of five gastrointestinal symptoms including diarrhea, constipation, gas, bloating, and discomfort.
- Probiotic supplements for infants are commonly offered in powder or liquid forms, wherein the products do not have their own taste. These products therefore can be easily mixed with infant formulas, pumped breast milk, and other liquids that are fed to the baby. Customized product offering, specifically designed to match the metabolic and intestinal needs of infants, is expected to benefit the segment growth over the coming years.
Probiotics Dietary Supplements Regional Outlook
- North America
- Europe
- Asia Pacific
- Latin America
- Middle East & Africa (MEA)
Key Companies & Market Share Insights
The major business players in the industry invest extensively in R&D to expand their product portfolio and focus on developing new formulations with superior properties to meet the growing demands. For instance, in January 2021, DuPont Nutrition & Biosciences launched HOWARU Calm probiotic strain. HOWARU Calm can be used in dietary supplements intended to be used for promoting mental well-being and reducing perceived stress. Players are also focusing on partnerships and expansion strategies to strengthen their foothold in the global market. For insane, in June 2021, Probi partnered with Oriflame to develop probiotic supplements. The new formulation will be prepared with a scientifically-proven probiotic strain that enhances general gut health, which is based on Probi’s concept called Probi Digestis. Some prominent players in the global probiotics dietary supplements market include:
- Probi
- Vitakem Nutraceutical, Inc.
- Hansen Holding A/S
- ProbioFerm
- Probium
- ADM
- Joseph Mercola
- Deerland Probiotics and Enzymes, Inc.
- DSM
- BioGaia
Order a free sample PDF of the Probiotics Dietary Supplements Market Intelligence Study, published by Grand View Research.
About Grand View Research
Grand View Research, U.S.-based market research and consulting company, provides syndicated as well as customized research reports and consulting services. Registered in California and headquartered in San Francisco, the company comprises over 425 analysts and consultants, adding more than 1200 market research reports to its vast database each year. These reports offer in-depth analysis on 46 industries across 25 major countries worldwide. With the help of an interactive market intelligence platform, Grand View Research Helps Fortune 500 companies and renowned academic institutes understand the global and regional business environment and gauge the opportunities that lie ahead.
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