Incontinence And Ostomy Care Products Market Players: Convatec Group Plc, Welland Medical Ltd., Domtar Corporation, And Salts Healthcare Ltd.
Incontinence And Ostomy Care Products Industry Overview
The global incontinence and ostomy care products market size is anticipated to reach USD 23.0 billion by 2028, according to a new report by Grand View Research, Inc. The market is expected to expand at a CAGR of 5.1% from 2021 to 2028. The increasing incidence of colorectal cancer and urological diseases, such as Inflammatory Bowel Disease (IBD), urinary incontinence, and benign prostatic hyperplasia is anticipated to boost the market growth.
The growing risk of colorectal and urinary bladder cancer has increased the demand for ostomy care products. For instance, the American Cancer Society has reported that in 2019, the number of colorectal cases in the U.S. has increased to 101,420. This is expected to drive the growth of the market at a global level.
Increasing awareness initiatives by several market players to raise cognizance regarding these prosthetic medical devices globally is successfully breaking the stigma and taboo associated with the use of these products. For instance, Coloplast is a leading market player and has recently published Ostomy Life Study Review to raise awareness and improve the standard of ostomy care. This helps in effective patient care, building their confidence, and inspires them to live a quality life.
Moreover, the outbreak of COVID-19 has spurred the demand for incontinence products used in home settings. Since the majority of consumers are aged/seniors, there is a higher demand for these products. Restrictions on movement at international borders have created an opportunity for local players to enter the market and meet the unmet demands of the end-users. In November 2020, NorthShore Care Supply announced a free trial of 2 bags of adult diapers and a discount on all absorbents for ICU Nurses or other COVID first responders.
Incontinence And Ostomy Care Products Market Segmentation
Grand View Research has segmented the global incontinence and ostomy care products market on the basis of type and region:
Based on the Type Insights, the market is segmented into Incontinence Care Products, and Ostomy Care Products.
- The introduction of innovative and personalized products targeting the achievement of user-friendliness and comfort and the gradual de-stigmatization of products such as adult diapersare some of the factors justifying the growth of the segment over the forecast period.
- Ostomy bags are further sub-segmented into colostomy, ileostomy, and urostomy bags. The colostomy bags segment has witnessed significant growth owing to an increase in the geriatric population and a high prevalence of colorectal cancer.
Incontinence & Ostomy Care Products Regional Outlook
- North America
- Europe
- Asia Pacific
- Latin America
- Middle East & Africa (MEA)
Key Companies Profile & Market Share Insights
The key players are focused on launching new types of ostomy and incontinence care products and accessories, technological advancements, and growth strategies, such as mergers and acquisitions. For instance, in June 2020, B. Braun Melsungen AG launched virtual support services (Emerald Nursing Service) during the COVID-19 crisis to help weak patients at home with acute bladder problems. This service delivers incontinence and ostomy care products to patients at home by providing facetime video tutorials and advice on usage.
Moreover, major players are adopting various strategies to gain higher market share such as new product launches, mergers and acquisitions, and geographic expansion. For instance, in April 2020, Essity acquired Novioscan—a Dutch-based company that designs and manufactures wearable ultrasound technology—for approximately USD 8.0 million in cash. This device helps monitor the bladder and enables continence control. Thus, such developments are expected to significantly influence market growth over the forecast period. Some of the prominent players in the incontinence and ostomy care products market include:
- Coloplast Corp.
- Essity (Svenska Cellulosa Aktiebolaget)
- KCWW (Kimberly-Clark Corporation)
- Braun Melsungen AG
- Hollister Incorporated
- Unicharm Corporation
- ConvaTec Group Plc
- Welland Medical Ltd.
- Domtar Corporation
- Salts Healthcare Ltd.
Order a free sample PDF of the Incontinence & Ostomy Care Products Market Intelligence Study, published by Grand View Research.
About Grand View Research
Grand View Research, U.S.-based market research and consulting company, provides syndicated as well as customized research reports and consulting services. Registered in California and headquartered in San Francisco, the company comprises over 425 analysts and consultants, adding more than 1200 market research reports to its vast database each year. These reports offer in-depth analysis on 46 industries across 25 major countries worldwide. With the help of an interactive market intelligence platform, Grand View Research Helps Fortune 500 companies and renowned academic institutes understand the global and regional business environment and gauge the opportunities that lie ahead.
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